business-management
Jul 16, 2026
5 Costly Mistakes to Avoid When Hiring a Brand Strategist
Most founders know they need a strong brand identity. But when it comes time to actually hire the person who will build it, the process can get murky. It’s easy to get distracted by a slick portfolio or a charismatic pitch and completely miss the structural red flags. If you're bringing a brand strategist on board, here are the biggest traps to avoid—and what to do instead. 1. Hiring without a clear "why" "We need a rebrand" isn't a strategy; it's a wish. Before you even post a job description, you need to define exactly what success looks like. Are you trying to capture a younger demographic? Are you pivoting your product line?
Read Full Article →